On the basis of which is likely to be better, Name Brand holds the top spot. This is reasoned by the fact that a Name brand is forced to compete on a larger scale, with many competitors possibly being desplayed right next to them. Store brands, on the other hand, would dominate the shelves, if not the store itself, and would therefrore have a lesser need to work towards a higher quility. I hope this has been insightfull.
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